Speakers, Sell Your Coaching Services Online

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing
Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

Many accomplished public speakers offer their own coaching courses designed to help other speakers become as effective as they are. Perhaps you have built a successful speaking career, and would like to share your expertise with others. You can learn to sell your coaching services online using these 4 simple and effective tips.

Tip # 1 to sell coaching services online:

The best way to begin is with the basics. Concentrate on your website first. If you don't have a website yet, build your own site or hire a professional website designer to design and host one for you. The most important step in getting the most from your site is to optimize it for the search engines. SEO (search engine optimization), if done correctly, will drive a lot of traffic to your website.

Include prominent advertisements on your website that describe your coaching courses and services.

Tip # 2 to sell coaching services online:

Make use of affiliate marketing strategies. Reach out to affiliates and offer them an incentive in return for every sale completed. This is a great way to reach out to a large number of prospective clients. Affiliate marketing basically works like a vast network. Each affiliate has his or her, individual share of network links, and they utilize these links to get your coaching sold online. If you are able to find a substantial number affiliates, then it becomes much easier to sell your coaching services online.

Tip # 3 to sell coaching services online:

Find other websites to help promote your coaching business. Try to expand your network by contacting other websites in your niche that are doing well. If you are not able to approach websites in your niche, try to find other websites that are related to your niche. For instance, you can approach websites related to educational online courses to promote your public speaking coaching courses.

Once you have found some good websites, ask the owner to help you market your courses by putting up links to your site or to your sales landing page. You may need to offer a monetary incentive in order to get this done. Other websites may ask for a link exchange. If that is the case, you can get the link you want for free by posting links to your site.

Tip # 4 to sell coaching services online:

Keep in mind that people are looking for quality and value. So, one of the best tricks to selling your coaching services, and to build the trust of potential customers is to offer a money back guarantee. Prospects are much more likely to become paying customers when they see that they can sign-up for your services with no risk.