Best selling author, Gary Renard (http://www.garyrenard.com/) and I (http://www.windhorse.org/) will be giving a one workshop in New Orleans on Sat. Feb. 19th. We'll be discussing things like 2012, Enlightenment, Miracles, Forgiveness, Ego, Healing, and a whole day of A Course In Miracles principles. Come and join us.
http://www.windhorse.org/HealingAndReleaseFromFear.pdf
Sunday, January 30, 2011
Friday, January 7, 2011
Dr. Gary Arnold, Inspiring Speakers: USING EXAMPLES IN PUBLIC SPEAKING
Dr. Gary Arnold, Inspiring Speakers: USING EXAMPLES IN PUBLIC SPEAKING: " USING EXAMPLES IN PUBLIC SPEAKING by Lura Lisa Wall for Dr. Gary Arnold As Gary says, 'Life doesn..."
USING EXAMPLES IN PUBLIC SPEAKING
USING EXAMPLES IN PUBLIC SPEAKING
by Lura Lisa Wall for Dr. Gary Arnold
As Gary says, "Life doesn’t have to be hard. Through transformative thought we can turn life’s challenges into opportunities."
Have you ever tried to think of an example to illustrate a point and then found your own life experience is the example. This recently happened without me realizing it until I paid attention.
A trusted friend, Gary Arnold, whose spiritual and business acumen I really admire invited me to join him in helping a wide audience with public speaking skills. Professionally somewhat of a skeptic but spiritually a believer that I receive messages from the Unseen through those I speak and listen to, I agreed to at least write this article. The topic was chosen blindly when Gary closed his eyes, flipped to a random page on an eighteen page table of contents and put his finger on a topic: Using Examples in Public Speaking.
The idea of actually participating grew on me when Gary told me he’d remunerate me and I thought the whole endeavor might help me prepare for a speaking engagement on my calendar. Gary recommended the book Storms of Perfection by Andy Andrews which I quickly ordered to review prior to my talk. Although the book did not come in before the event, I do believe the synchronistic energy created with Gary was felt in the days before the speech and enhanced my passion in its delivery. I was dismayed, however, that I got no applause after the speech.
Afterward, I noticed the book had been delivered to my front stoop. I brought it in but did not get a chance to read it until a week later. It was Sunday morning and I was soon to be on my way to church but stopped to read a story or three in Storms of Perfection which is a collection of stories of rejection endured by successful people from all walks of life before they became famous. The one that most spoke to me was the letter written to the author by Joan Rivers. After reading how much rejection she overcame while sticking to her show business dream, I thought of how, even today, she could share Rodney Dangerfield’s lament “I get no respect”, yet I dare say every American adult knows the name and persona of Joan Rivers.
On arriving at church, I was surprised to hear the visiting minister take her lesson from the exact same Bible verse I had spoken on (passionately) the previous Sunday. She had a slightly different message from the taken out of Mark 9:24: “Lord I believe, help me mine unbelief.” However, in many respects the message was the same, as was our style. Neither of us used notes, we both used props but she got the applause I was hoping for. The perfection was that the Storms stories were so fresh in my mind that I was able to draw on them to turn this challenge into an opportunity. It was so perfect that I read the Storm stories that day rather than in the weeks leading up to my talk.
Two additional lessons I learned, actually by forgetting a part of my talk, which I berated myself for omitting. First, I realized I’ve seen wonderful speakers refer (almost imperceptibly) to notes before leaving a podium to make sure they’ve left out nothing important. Through this experience, I’ve decided to make this part of my routine in speaking. There are no mistakes only lessons. Second, things turn out for the best if I see it that way. In thanking the visiting minister for her talk after the service, she shared with me that the English interpretation I was going to quote from the Aramaic language of New Testament times was highly suspected to be an incorrect interpretation and could have been controversial, even offensive to some in my audience. My husband, who also has occasion to speak publicly, observed that we usually greatly exaggerate the importance of the point we forgot. This is a human tendency we can more quickly turn around once we learn to look at challenges as the opportunities we create for ourselves as to live and learn from.
I might add here that after my talk 3 things came to mind. First, I did get complements from the audience. Second, I believe knowing and relating to my particular audience on a personal level was very helpful. And 3rd, I am in New Orleans and we had just won the Super Bowl when I told my story. So of course I added a little about the New Orleans Saints. I got a very warm reception and round of applause for my talk.
Dr. Gary Arnold, CEO of Windhorse Corp., is the author of 13 books, over 100 audio books and 12 DVD movies. He is an international coach for the Speaking Elite with over 25 years of coaching experience working with the top 1% of speakers in the nation. Dr. Gary Arnold is an expert at helping professional speakers monetize their speaking career using his cutting edge on-line and off-line marketing tactics. Gary has sold over 10 million dollars on-line in the last 4 years. He uses his 25 years of Professional Speaking and Marketing experience to show speakers how to drive highly targeted traffic to their websites. (Gary has traveled the world the equivalent of 22 times delivering over 1200 paid public talks). He has personally taught several thousand speakers his cutting edge marketing methods and techniques. Gary is available to professional speakers on a limited basis for private strategy coaching. (To read more about Dr. Gary Arnold and how to become a 6 Figure Speaker, check out his blog post – http://InspiringSpeakers.blogspot.com )
To get more tips you can use immediately to improve monetizing your presentation skills, sign up for Dr. Gary Arnold’s monthly e-newsletter by visiting www.6figureSpeakers.com and entering your email address. To join Dr. Gary Arnold’s weekly 6 Figure Speaker Teleconference go to: www.21daysorless.us Copyright (c) 2011 |
All rights reserved.
Wednesday, January 5, 2011
How Professional Speakers Use Audience Hot Buttons by Dr. Gary Arnold
How Professional Speakers Use Audience Hot Buttons by Dr. Gary Arnold
In order to have an audience respond positively or buy into your speech, it is important to push their “hot buttons”. Hot buttons are emotional cues that people naturally respond to, leading them to agree with an idea, purchase a product or take some other action. If a speaker’s message appeals to an emotional need or desire, it is much more likely to motivate the audience than a message that appeals only to the intellect.
Some audience hot buttons are:
Master of Your Domain: People want to get control of their time, their money, their relationships and their life. By using this hot button, a speaker tries to convince audience members that they will gain control over some aspect of their lives by buying into a message. For example, financial planners share information and offer products that provide tools to help individuals master certain elements of uncertainty in their finances. Speakers on healthcare topics appeal to the desire to control the potential for illness by offering methods for maintaining or improving health.
Self-Improvement: We are always looking for ways to feel better, be healthier and have more fun. Self-help sections of bookstores are often among the most popular, because most people feel that they could use some improvement in an area of their lives. Weight loss programs are a great example of self-improvement programs with mass appeal. Speakers who make audience members feel that their lives will be somehow better for having heard a particular speech have pushed this hot button.
Status: Speakers who appeal to the status hot button motivate audience members to believe that they will have greater respect and standing in the community as a result of information provided in the speech. For example, a speaker may offer “insider secrets” for a particular profession or area of interest, which may give audience members an edge over the competition.
Emotional Connections: In general, people desire connections with other people who are like themselves. A successful speaker will tap into the group mindset and help the audience members feel that they are part of something that is larger than themselves. Emotional triggers may include a sense of belonging, shared personal and corporate goals, and the audience members’ support systems, such as associations and families and communities on the job and off the job.
There’s never enough time: On this topic, a speaker’s job is to show the audience that there is enough time, always. Probably the number one stressor in modern life is the inability to exercise good time management skills. With the recent slump in the national and local economies and increased layoffs, people have had more thrust upon them. Stress levels have skyrocketed. Explaining time management concepts can help audience members to gain control of their time and their lives and better connect with the goals of their company.
Speakers who demonstrate a gift for using hot buttons to communicate with their audience are rewarded with the gift of having their audience listen and better grasp the meaning of their messages.
In order to have an audience respond positively or buy into your speech, it is important to push their “hot buttons”. Hot buttons are emotional cues that people naturally respond to, leading them to agree with an idea, purchase a product or take some other action. If a speaker’s message appeals to an emotional need or desire, it is much more likely to motivate the audience than a message that appeals only to the intellect.
Some audience hot buttons are:
Master of Your Domain: People want to get control of their time, their money, their relationships and their life. By using this hot button, a speaker tries to convince audience members that they will gain control over some aspect of their lives by buying into a message. For example, financial planners share information and offer products that provide tools to help individuals master certain elements of uncertainty in their finances. Speakers on healthcare topics appeal to the desire to control the potential for illness by offering methods for maintaining or improving health.
Self-Improvement: We are always looking for ways to feel better, be healthier and have more fun. Self-help sections of bookstores are often among the most popular, because most people feel that they could use some improvement in an area of their lives. Weight loss programs are a great example of self-improvement programs with mass appeal. Speakers who make audience members feel that their lives will be somehow better for having heard a particular speech have pushed this hot button.
Status: Speakers who appeal to the status hot button motivate audience members to believe that they will have greater respect and standing in the community as a result of information provided in the speech. For example, a speaker may offer “insider secrets” for a particular profession or area of interest, which may give audience members an edge over the competition.
Emotional Connections: In general, people desire connections with other people who are like themselves. A successful speaker will tap into the group mindset and help the audience members feel that they are part of something that is larger than themselves. Emotional triggers may include a sense of belonging, shared personal and corporate goals, and the audience members’ support systems, such as associations and families and communities on the job and off the job.
There’s never enough time: On this topic, a speaker’s job is to show the audience that there is enough time, always. Probably the number one stressor in modern life is the inability to exercise good time management skills. With the recent slump in the national and local economies and increased layoffs, people have had more thrust upon them. Stress levels have skyrocketed. Explaining time management concepts can help audience members to gain control of their time and their lives and better connect with the goals of their company.
Speakers who demonstrate a gift for using hot buttons to communicate with their audience are rewarded with the gift of having their audience listen and better grasp the meaning of their messages.
About Dr. Gary Arnold
Dr. Gary Arnold, CEO of Windhorse Corp., is the author of 13 books, over 100 audio books and 12 DVD movies. He is an international coach for the Speaking Elite with over 25 years of coaching experience working with the top 1% of speakers in the nation. Dr. Gary Arnold is an expert at helping professional speakers monetize their speaking career using his cutting edge on-line and off-line marketing tactics. Gary has sold over 10 million dollars on-line in the last 4 years. He uses his 25 years of Professional Speaking and Marketing experience to show speakers how to drive highly targeted traffic to their websites. (Gary has traveled the world the equivalent of 22 times delivering over 1200 paid public talks). He has personally taught several thousand speakers his cutting edge marketing methods and techniques. Gary is available to professional speakers on a limited basis for private strategy coaching. (To read more about Dr. Gary Arnold and how to become a 6 Figure Speaker, check out his blog post – http://InspiringSpeakers.blogspot.com )
To get more tips you can use immediately to improve monetizing your presentation skills, sign up for Dr. Gary Arnold’s monthly e-newsletter by visiting www.6figureSpeakers.com and entering your email address. To join Dr. Gary Arnold’s weekly 6 Figure Speaker Teleconference go to: www.21daysorless.us Copyright (c) 2011 |
All rights reserved.
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