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| Dr. Gary Arnold's Book How the Top 1% of Speakers and Coaches Do Internet Marketing Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7 |
No doubt you have heard a lot
about speakers bureaus and their importance in building a career in public
speaking. You may have articles that tell you how to get in good standing with them.
All of the articles have likely told you what these big guys, in the world of
public speaking, like. However, they probably did not tell you what they don’t
like. Not to worry, this article is going to take you into the minds and
psyches of speakers bureaus, and let you in on the secrets about what they
don't like.
Before you go, stop reading,
close your eyes and try to imagine yourself at work. What do you dislike about
dealing with the people who want to work for or with you? Hmm, got a long list
I bet. Now, open your eyes, get back here and read on.
Speakers bureaus are not just
organizations; they are made up of people just like you and me. So, the secret
to knowing about what they don't like lies in understanding how people think.
#1 Speakers bureaus don't like
over exaggeration:
If you thought that the best way
to impress a speakers bureau with your talents is to use superlatives to
describe your skills and achievements, then you are hugely mistaken. No one
likes to hear a lot of hype or bragging so do not include that in your
application.
#2 Speakers bureaus don't like
long-winded applications:
Keep it short and concise. The
individuals, who screen applications are busy, so respect their time, and send
in only a brief overview of your work. To do this effectively, you will need to
spend time determining the best way to briefly highlight the most important
aspects of your work.
#3 Speakers bureaus don't like
introductory emails:
If you are thinking of testing
the waters first by sending an introductory email and then following up with
your actual resume and other details later, don't bother applying at all. As I
said earlier, they do not have no time to waste so pack everything into a
single, short communication.
#4 Speakers bureaus don't like
being pestered with follow-up communications:
If you don't hear from the
speakers bureau, do not send in follow-up emails asking if they received your
first email. This is one sure way to end up on their spam list. It may take a
while to hear back from them. Be patient.
#5 Speakers bureaus don't like
overly friendly behavior:
Do not try to establish yourself
as a dear friend of the person you are dealing with at the speakers bureau.
They will see that you are simply trying to get the contract. You are liable to
come across as creepy and desperate. Keep your relationship professional by
conducting yourself as professionally as you would with any other business
associate.

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