How Professional Speakers Sell Seminars in 4 Easy Steps

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing
Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

Selling a seminar is actually a much bigger concern than producing one. Nevertheless, you must produce a good quality seminar, before you can begin to think about how to sell it. Professional speakers have always considered seminars as one of their best tools. So, if you are a professional speaker, and want to learn how to sell seminars in a quickly and easily, follow the steps outlined here.

Step # 1 of How to Sell Seminars:

Make sure that the seminar that you want to sell is high quality. When you market any product or service, the best thing you can do is to put yourself in your prospective client's place, and think about your seminar from their perspective. When you do this, you will be in a much better position to think about what the buyer wants in a product or service.

You should use the same principle when you are thinking about how to market your seminar. Craft your seminar so that it is sure to appeal to your audience and prospective clients. Give them what they are looking for, and they will go out of their way to attend.

So, the bottom line is to make sure your seminar is high quality, and craft it so that it provides maximum value to your audience.

Step # 2 of How to Sell Seminars:

Create extras to go along with the seminar. These days you really can't get the attention of the public unless you are seen as someone who is versatile. You need to provide a variety of products and services to your prospective customers before they will settle on any one and make a purchase.

Concentrate on creating some residual products such as CDs, DVDs, ebooks, books, etc.

Step # 3 of How to Sell Seminars:

Once you have your merchandise ready, you can go out and find prospective clients. Contact groups, organizations or companies who want to arrange a seminar in your niche. There are many civic groups, church groups or networking groups that are frequently on the lookout for professional speakers like you.

Step # 4 of How to Sell Seminars:

Another idea that may help you in your mission to get your seminars sold is to offer some free mini-workshops that provide some information for the audience. Offering free versions of your seminar is a great way to get you the exposure that you want. This is your chance to show off your speaking skills and your expertise in your niche. The audience will be hooked by the free version. Once the interest is generated, then you can be sure to get paid for your full seminar.