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| Dr. Gary Arnold's Book How the Top 1% of Speakers and Coaches Do Internet Marketing Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7 |
Have you ever wondered why some
speakers just never seem to hit a home run when they give a presentation? Some
of the most intelligent people step up to the platform and never get the
audience fully engaged and excited about their talk. Here are 5 mistakes that
speakers make that make their presentations less than what they would have
liked.
1. Failing to Adequately Prepare
- Some speakers will have someone prepare a speech for them or take some
presentation that has already been given and think that they can just go with
the notes to make a good presentation. Even if you prepare your own speech,
giving the presentation requires organization and purpose. Do not just write a
rambling presentation and expect to deliver it flawlessly. Good presentation
skills require preparation of the notes or slides, preparation in the style of
delivery that best suits your audience, research into the topic, and consideration
of audio/visual aids that may be used to enhance the presentation. Speaking is
like any learned skill; it takes time and practice. Also, use relaxation
techniques just before taking the stage as all speakers have some anxiety
before giving a speech.
2. Starting slow or with a
whimper - Most untrained speakers start with "Hi, I'd like to talk about
so and so" instead of something that will be an attention grabber such as
a startling statistic, an aggressive statement, a news headline, or an
interesting quote. Try to grab your audience's attention right away to get them
thinking that this is going to be a presentation that I will enjoy listening
to. It will prepare the audience to be in a more receptive mood when you make
the presentation.
3. Reading a speech word for
word - Nothing is more boring than having someone looking down at their speech
and reading it word for word. Audiences would rather you hand out your speech
than recite it. Instead, use an "outline" or "slides with
bullets" that will prompt complete thoughts as you speak. Remember to look
down at the outline or over to the slide, then look into the eyes of your
audience before you speak. Let the audience feel you are speaking to them
personally, not just at them.
4. Speaking without feeling or
passion - The best speakers give you the feeling that they care about or are
passionate about their presentation topic. If you treat your topic as
"ho-hum" then the presentation will come off that way. In preparation
for the presentation, find points that stir your interest so you can present
with a feeling of excitement. Practice your presentation with an emphasis on
creating feeling and passion for the subject. Your presentation will come
alive, and your anxieties will fade, when you deliver it with some "heart
and soul."
5. End with a bang - Instead of
just ending with a question and answer session, have a strong closing statement
that will be remembered. After the Q and A, relate a memorable story that will
give the audience a feeling of satisfaction. Or close with a projected
statistic, aggressive statement, news headline, or other interesting quote that
will compliment how you started your presentation.
Remember that public speaking is
an acquired skill that takes time and practice. But with practice you can learn
to give presentations that are enjoyable both to you and your audience. Common
public speaking mistakes are easy to avoid if you know what they are. By
avoiding these mistakes, you will find yourself in a position that will be
enviable of your peers.

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