Blogging Mistakes Speakers Make

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing
Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

If you want to get your name as a speaker "out there," it is not enough to have just a website. You should also have your own blog. Blogging should be at the center of your social networking, and should be cross referenced to your other social networking sites. However, remember not to make the following three mistakes that can make your blog less effective.

1. Failure to make your blog the center of your social networking system - Neglecting the power of your blog can be a big mistake. Making your blog the hub of your system means that you can communicate more clearly and more in-depth and people will spend more time on your blog and reading your posts. Use a "WordPress" blog to connect to the rest of your social networking sites. Each time you post a blog, it will automatically be posted to your other sites such as Facebook and Twitter. You can also set it up so that all your articles from ezines and tweets from Twitter show up on your blog.

2. Failure to post often to your blog - If people go to your blog and you have not posted in a while, it indicates that your blog is not important or relevant. It is likely to even turn people off. You should post at least weekly, but several posts a week is even better. You can always find new things to post even if it's just an update of something already posted. You can post a "tip" of the week, recent articles you have written, videos you have created or ones from others that are relevant to your blog. You can even invite guest bloggers to write posts for your site.

3. Failure to encourage readers to comment on your blog - If you do not have comments posted to your blog, then something is wrong. Comments make your blog seem active, current, and relevant. Make sure you invite comments from readers whenever you announce your blog through email, twitter, Facebook, etc. Be sure to start off your comments by posting your own and then ask others you know to comment as well. When readers see previous comments on your blog which encourages them to comment. Often, people do not want to be the first in line to do something and that includes making comments.

Your blog can be a real asset to your marketing strategy, and can make people interested in learning more about you. Be sure to make your blog effective by avoiding these three big mistakes.