Article Writing Helps Speakers and Coaches In Many Ways

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing
Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

Article writing helps speakers and coaches in a big way. Considering the cut throat competition in these fields any suggestion that helps you stand out from the crowd, should be welcomed.

Article writing is a strategy that helps speakers and coaches accomplish one of their primary goals which is to drive quality traffic towards their websites. Articles help speakers and coaches by focusing on the keywords that describe, or characterize, their particular niche. This generates, and drives, in much more focused traffic, which means that the people, who are actually searching for that particular niche, have been directed to their website. This kind of focused traffic is more beneficial, and has a better chance of getting converted into actual business because these visitors are already interested in the niche.

Article writing helps speakers and coaches get 10-15 % more traffic than they would get by paying for visitors to visit their sites. There are other paid methods used to attract visitors such as pay-per-click, email marketing, buying links, banner ads etc. None of these methods can beat the quality and amount of traffic that can be generated by article marketing.

Article writing is helpful only if certain criteria are met by the articles. First and foremost, an effective article should be high quality. Articles need to generate interest and provide valuable information. Articles that provide nothing more than fluff and repetitive content are never going to generate quality traffic.

For speakers who don't want to, or have the time to, write articles it is possible to hire a professional article writer, or an expert ghost writer to help with the article marketing. There are many benefits to hiring professional writers to do the job. First of all, they will focus and design the article to bring visitors to the speaker's site. Secondly, they understand the proper use of SEO, keyword placements and article submission to article directories. They can also provide a series of good quality articles in the same niche or on the same topic.

Regularly submitting good quality, unique and informative articles will help you be seen as an SME (subject matter expert). When people consider you a subject matter expert in your niche, they will begin to trust you, and trust is the foundation of any business.

Article writing helps speakers and coaches in more ways than one, and should be one of the primary methods used in marketing their public speaking skills to prospective clients.