How Speakers Can Use Article Marketing to Boost Their Business

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing
Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

What does article marketing have to do with public speakers? This is a frequently asked question for those who aren't familiar with Internet marketing. Let's keep things simple. What is best way to attract more business? The answer, of course, is "marketing". Marketing is the key to success for any business and speakers are no exception. Speakers, you must think of yourself as a business. As the Internet becomes more and more crucial to a business's success, learning how to make the most of marketing strategies, geared specifically to driving traffic to your website, is critical.

Article marketing is one of the best ways to drive traffic towards your website, and your website is your online shop. More traffic means more customers or at least more potential customers. Article marketing can also help you establish yourself as a subject matter expert. Marketing your expertise in your niche by writing articles is an important part of making a name for yourself as a speaker, and reinforcing your brand identity.

First Step in Article Marketing:

Not surprisingly, the first step in article marketing is the creation of articles. You can either write them on your own or if you find that tedious, lack the skills, or are short on time; you can hire professional article writers who will ghost write them for you. Either way, you need to ensure that the articles are high quality. It is quality that counts, and builds your online reputation.

Here are some key points to keep in mind with regard to the quality for effective article marketing:

· Articles should be free of errors; grammatical, spelling, factual or otherwise.

· Only original, unique and fresh content should be used.

· Articles must grab the attention of the readers.

· The titles of the articles should generate curiosity and interest to encourage the reader

to continue reading.

· The major focus of article marketing is on keywords. Each of your articles should use relevant keywords that are targeted towards your speaking business and your particular niche. Be sure that you use long tail keywords, which are much better than short ones.

· In addition to keyword placement, using them at optimum density should also be a prime concern. Keyword density should be no higher than 3%.

Incorporating all of those ideas is only part of the equation for effective article marketing. You must also be aware of the things to avoid, if you really want to succeed. Some of these DONT'S for article marketing include:

· Never, ever go overboard on self-promotion.

· Eliminate hype, bragging and repetition of ideas.

· Don't overlook the importance of inserting a call to action in the summary of the article.

· Don't forget to focus on the marketing aspect, because that was your aim in beginning article writing in the first place.

· Don't underestimate the importance of the resource or author's box. It may not seem that important, but it can most certainly be the doorway to your business. Insert 1 or 2 links within it, but no more.

· Don't make the mistake of writing long drawn-out sentences. Keep them short and concise.

· Never lump all of the information together in lengthy paragraphs; instead use bullets or numbering to make the article easily readable and inviting to the eye.

After you have written your articles, submit them to article directories such as EzineArticles.com. If you do a Google search for article directories you will find many. I recommend that rather than spreading yourself too thin, just go for the top 10 directories. These big guys will be able take care of all your article marketing needs and help to send valuable traffic to your site in no time.