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| Dr. Gary Arnold's Book How the Top 1% of Speakers and Coaches Do Internet Marketing Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7 |
Criterion #1 that all
motivational speeches must meet:
The person who is trying to
motivate and inspire the audience has to come across as an honest and reliable
person. His talk must be truthful and sincere. Insincere and artificial
sounding talk will be obvious to the audience and not achieve the desired
results. Would you be motivated by a person whose talk is obviously not who
they present themselves to be and had no depth? If you don't mean what you say,
then your audience will sense it immediately. If you make a negative impression
on your audience, then that is the reputation you will create.
Criterion #2 that all
motivational speeches must meet:
Humor truly is the best
medicine. People love to laugh. Chances are, the speakers who are most
memorable to you are those who conveyed their message and were able to do it
with humor. Motivational speeches should contain a good bit of humor. After
all, motivation is all about uplifting the audience, and what better way than
with humor?
But aware that humor can become
a double-edged sword. If you do not use it cautiously, and end up making
inappropriate jokes that don't enhance your topic then your public speaking
career could be doomed. Have you heard about the speaker who told a derogatory
joke about a Rabbi to an audience that was predominantly Jewish? To avoid such
an awkward and embarrassing situation, some background information about your
audience. Also find out about any sensitive issues that both the audience and
the organizers who invited you to speak may be sensitive to.
When using humor in your talk,
learn to find the balance between the more serious points you want to make and
a light-hearted demeanor and presentation. You don't want to come across as an
insensitive air-head.
Criterion #3 that all
motivational speeches must meet:
Include practical anecdotes from
your own life. The audience will be able to relate to you as a regular person
who has been through and overcome tough times. This will help you develop an
instant rapport with your audience. Your audience has to be able to identify
with you if you are going to create a genuine connection with them. There is
nothing more inspiring for the audience, than to realize that the person who is
standing in front of them has actually made it through and become successful.
They will get the feeling that if you can go through what you did and came out
on the other side successfully they will believe they can too. That is the name
of the game for motivational speaking. The objective is always to help others
see beyond their current situation and see themselves enjoying more successful
and happy times.
Some speakers make up stories of
struggle to impress the audience. This is not necessarily the worst thing to
do, but as with humor, you need to be sure that your story is not too far from
reality. No one wants to be lied to. If you grew up as a trust fund baby, don't
try to sell a story of your childhood in poverty. It won't fly. If you need to
slightly embellish a true event in your life do so with caution. Overdoing it
will not come across as authentic. Don't go overboard and never let the
audience doubt your integrity.

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