3 Great Tips for Marketing Your Services as a Public Speaker

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing
Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

If you have a product or service to offer, your first goal is to sell. Having speaking services to offer is no different. By now you have probably honed your speaking skills, polished your presentation and done all that you can do to be an outstanding public speaker. Yet, you have not gotten as many offers to speak as you'd like. If that is where you find yourself, then it is time to step up your marketing efforts.

There are some easy and effective ways to promote yourself, and your services, as a speaker.

Tip #1 - Market Your Services as a Public Speaker with a Website

Developing a website is a must. The importance of having an online presence can't be over emphasized. The Internet is the first place people go to find anything and everything. The Internet is one of the most effective and efficient ways to interact, communicate and make contact with a large number of people. And the best way to make this possible is by creating a professional website or blog.

As you create your website, stay focused on the primary goal of your site which is to sell your services as a public speaker. If you keep this as the focal point in your website design, you will be able to create something that will help your speaking career really take off.

Remember, your public speaking business is all about your audience, and communicating with them. So, your website should be interactive allowing communication with your visitors. Your site must convey your expertise, skills and special talents. Give them a taste of what they can look forward to in your talk.

Your website is your online portfolio, and it is the first step in connecting with current and prospective clients. Make sure that you include only information that highlights the very best of your skills on the site. Make everything first class, including images, your biography, a list of your former clients, a list of the previous speaking engagements, testimonials and video clips of your previous events. Do not forget to put in a detailed list of the types of services that you offer.

Tip #2 - Market Your Services as a Public Speaker by Volunteering Your Services

There are charitable events and social activities conducted everywhere. Find an event in your neighborhood and volunteer your public speaking services. This is a great opportunity to network and collaborate with prospective clients. It is a wonderful way to make a name for yourself and hone your speaking skills. Create a professional handout that you can distribute at the event. This is one of the easiest ways to promote your skills. Be sure to include your contact information and web address in the handout. If the event organizers will allow it, shoot a video of your presentation. Use this to build your portfolio.

Tip #3 - Market Your Services as a Public Speaker by Joining a Speakers Bureau

Joining a speakers bureau is one of the best ways to market yourself as a speaker. However, high-profile speakers bureaus look for the best speakers with a strong portfolio. They may also ask for video clips of your previous speaking engagements. Keep in mind that speakers bureaus will retain a percentage of your speaker's fee as a commission for their efforts on your behalf. When you perform a Google search for speakers bureaus, you can narrow the results by looking for speakers bureaus that target your niche.