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| Dr. Gary Arnold's Book How the Top 1% of Speakers and Coaches Do Internet Marketing Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7 |
The most important aspect of
public speaking is making real human connections with your audience. If you
fail to make a genuine connection with them, it will be very difficult to sell
them your materials. Before you can begin to think about selling products,
carefully consider these questions. Are you in touch with your audience's
problems, needs, desires? If so, can you come up with unique, sustainable
solutions to their problems? After carefully answering the questions you are
ready to think about sales lead generation techniques as a speaker. Here is a 3
step strategy you will find helpful.
Step One
By now you have carefully considered how to create and offer solutions to your audience, and you have created products such as books, ebooks, CD's or DVD's. Find ways to show what a unique and knowledgeable speaker you are. The competition in the field of speaking can be stiff so distinguishing yourself from the rest in some way is important. Demonstrate that you truly are an authority in your field. Being a subject matter expert, and making the all-important human connection I mentioned earlier, will greatly enhance your reputation, and bring you the speaking engagements you are looking for. After hearing a great talk, individuals are highly motivated to purchase products. They feel good, and want more of what you have to offer.
By now you have carefully considered how to create and offer solutions to your audience, and you have created products such as books, ebooks, CD's or DVD's. Find ways to show what a unique and knowledgeable speaker you are. The competition in the field of speaking can be stiff so distinguishing yourself from the rest in some way is important. Demonstrate that you truly are an authority in your field. Being a subject matter expert, and making the all-important human connection I mentioned earlier, will greatly enhance your reputation, and bring you the speaking engagements you are looking for. After hearing a great talk, individuals are highly motivated to purchase products. They feel good, and want more of what you have to offer.
Step Two
It is important as you start out to determine the methods you will use to sell your products. Of course you will have products available for sale at your live events, but you can do much more than this. The Internet is the primary place people go to find information and products. Learn how to leverage it to your advantage. First, take the time to learn how to use the Internet to establish your name and reputation as an expert in your field. Second, learn how to use the Internet to drive traffic to your website and your products.
It is important as you start out to determine the methods you will use to sell your products. Of course you will have products available for sale at your live events, but you can do much more than this. The Internet is the primary place people go to find information and products. Learn how to leverage it to your advantage. First, take the time to learn how to use the Internet to establish your name and reputation as an expert in your field. Second, learn how to use the Internet to drive traffic to your website and your products.
Step Three
Go global. The wider you audience, the more sales you can generate. You can take your speaking business global in a couple of ways. Join international organizations and groups. Very often these groups need speakers in places around the world. Also, they often hold international conventions or conferences. This is a great way to form a global network. Second, you can offer your talks as teleseminars using a standard conference calling service. People from all over the world can join the call. During the teleseminar you will be able to mention the products you have to offer. Just like with your live talks, your listeners will be motivated to purchase your products.
Go global. The wider you audience, the more sales you can generate. You can take your speaking business global in a couple of ways. Join international organizations and groups. Very often these groups need speakers in places around the world. Also, they often hold international conventions or conferences. This is a great way to form a global network. Second, you can offer your talks as teleseminars using a standard conference calling service. People from all over the world can join the call. During the teleseminar you will be able to mention the products you have to offer. Just like with your live talks, your listeners will be motivated to purchase your products.
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