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| Dr. Gary Arnold's Book How the Top 1% of Speakers and Coaches Do Internet Marketing Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7 |
Marketing is a main ingredient to success for all businesses. If you want to be successful as a speaker you
have to learn to apply a variety of marketing strategies to attract potential
clients. In today’s market you have to
learn to leverage the Internet to your advantage so that you can build your
reputation and grow your income.
Here are 3 key to successfully using Internet marketing.
#1 What is the basis of successful Internet marketing as a
public speaker?
The first thing is to make sure that you have strong, quality content. The Internet is vast so what you have to say on your website and blog, and in your posts on social networking sites, must be something unique that is perceived as high value. The web is saturated with weak, superficial content; make sure yours does not fall into that category if you want to be seen as an authority in your field. A lot of the same content is repeated throughout the Internet; you have got to stand out! Give potential clients a reason to select you over the competition. Answer some pressing need or want that they have. Show them that you are the one to choose.
The first thing is to make sure that you have strong, quality content. The Internet is vast so what you have to say on your website and blog, and in your posts on social networking sites, must be something unique that is perceived as high value. The web is saturated with weak, superficial content; make sure yours does not fall into that category if you want to be seen as an authority in your field. A lot of the same content is repeated throughout the Internet; you have got to stand out! Give potential clients a reason to select you over the competition. Answer some pressing need or want that they have. Show them that you are the one to choose.
#2 How do you do it?
Once you have developed some quality content you can begin to focus on how you will get yourself out there so that you can be noticed. People are spending more time online than ever before. They are often on social networking sites and video sites. Social networking sites such as Facebook, and there are many others, is a great way to begin to establish your reputation. On Facebook set up a personal page and a fan page. The connections you can establish through social networking can prove to be invaluable. Remember, that quality posts are very important. If you don't offer something of interest, your followers won't return.
Once you have developed some quality content you can begin to focus on how you will get yourself out there so that you can be noticed. People are spending more time online than ever before. They are often on social networking sites and video sites. Social networking sites such as Facebook, and there are many others, is a great way to begin to establish your reputation. On Facebook set up a personal page and a fan page. The connections you can establish through social networking can prove to be invaluable. Remember, that quality posts are very important. If you don't offer something of interest, your followers won't return.
YouTube is a site that has grown rapidly. Millions of
individuals spend more time watching videos on YouTube than they do watching
television. This is a market you can't afford to pass up. Create some short
videos that give a sample of what you're all about as a speaker, and watch
yourself go viral.
#3 Build a reputation.
Get out there and book as many public appearances as possible. Offer to speak for free in the beginning if you have to. It will pay off in the end because once you start to build a reputation people will be hungry for the other products you can provide. The Internet is the number one source for information today. That is where people will go to get more of what you have to offer. You can have products that you sell online such as CD's, DVD's and ebooks. You can even offer teleseminars online that can easily, and inexpensively, reach a global audience. Any initial investment you have to make now will pay off when you learn to use the Internet as a way to market yourself.
Get out there and book as many public appearances as possible. Offer to speak for free in the beginning if you have to. It will pay off in the end because once you start to build a reputation people will be hungry for the other products you can provide. The Internet is the number one source for information today. That is where people will go to get more of what you have to offer. You can have products that you sell online such as CD's, DVD's and ebooks. You can even offer teleseminars online that can easily, and inexpensively, reach a global audience. Any initial investment you have to make now will pay off when you learn to use the Internet as a way to market yourself.
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