Professional Speaker Networks

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing
Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

Are you unsure of how to start your professional speaking career? Is the jargon that professional speaking consultants use confusing? Are the articles you read only making you need more information in order to take that first step? Do you need a road map to a successful professional speaking career? Are there steps you can take while you are doing your research? If you have asked any of these questions you are not alone. Most successful professional speakers have found a way to tap into a network of experts.

Creating a network of people who can help your successful professional speaking career develop will always be unique. It can be as easy as hiring a coach or you can take advantage of connections you make on social networks like Twitter or Facebook. However, any method you start with is just that; a start. You will find there is a lot of misinformation, hype, and advertisements out there. Finding a good coach and/or making your way through the mine field of misinformation is not easy.

What I have found helpful for developing a network is keeping in mind what is in it for the other guy. It can be said that there is no such thing as altruism. People don't give of themselves unless there is something in it for them. It may be as small as a thank you. However, the more you are willing to give, the more you will receive.

With this in mind, a good starting point is developing an email list of people interested in professional speaking. Sharing your list may attract others you can network with. The bigger the list, the more attractive it will be. In addition, the more reliable, the more attractive it will be. Separating your lists into focused groups can also be helpful to you.

You can bypass some of the work, of developing your network, by being willing to spend some money. Keep in mind that hiring a marketing firm, paying promoters and event organizers, utilizing a coach, all present their own challenges. For instance, how do you find the right coach or marketing firm? How much should they cost? What will be the rate of return on these investments? These are important factors and require research. On the upside, they can allow you to focus on delivering your presentation. If you can afford professional help go for it. But use caution and discretion.

Networking is critical, and can be expedited if you keep in mind that people join networks because there is something in it for them. With a little work, by developing a network of professionals, you can get your professional speaking career on the fast-track.