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| Dr. Gary Arnold's Book How the Top 1% of Speakers and Coaches Do Internet Marketing Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7 |
Professional speaking is not just another business. It is an
art. To rise to the top of the field you must be very skilled and have a knack
for captivating an audience. The world is changing rapidly, and this requires
speakers who can adapt to any given situation and can shift how they do
business to keep pace with the world. Don't be discouraged by how hard it may seem
to make a go of a speaking career. There are lots of opportunities out there.
In this article I will describe some things to keep in mind as you strive to
build a truly successful speaking career.
#1 Conquer your fears.
The first thing you have to do is overcome your fears. Whether
it is a fear of taking the stage or a fear that you won't succeed, it will be
difficult for you to reach the levels you want if you don't acknowledge, and
master, your fears. The world of high ticket professional speaking is no place
for cowards. Your fears, whatever they may be, will be a block to your success.
It takes nerves and steel, and great determination to make it in this business.
Don't wimp out here; this is your first real test-are you willing to throw
caution to the wind and believe in yourself? High ticket speakers are not
paralyzed by fears or negative thinking.
#2 Create a unique style.
There may be a number of high ticket speakers within the same
genre of speaking, but make no mistake they are not like every other guy in
pack. They have found a way to set themselves apart from the crowd. Look at
what the big guys do, but use your creativity to develop your own style and
spin. What can you bring to the table that is new and different? What problem
are you solving for your audience? Tell interesting stories that are unique to
you. Don't be afraid to be yourself.
#3 Be adaptable.
High ticket speakers are constantly evolving. They read the flow
and energy of the room just as a surfer senses the flow of a wave, and adjusts
his stance when needed. Have you ever attended a talk where the speaker seemed
oblivious to the fact that the crowd is restless, it is thirty minutes past
lunch and it's 90 degrees in the room? You probably didn't think much of the
speaker or get much from the talk. When the crowd seems restless or confused
make adjustments. Always have something up your sleeve that you can go to when
you know you need to make a change in the direction or pace of your talk.
Master speakers move about, and are aware of everything that is going on in the
room. They know what it takes to win over an audience and how to keep an
audience on their side. Get as much feedback as you can on your talk, and
incorporate the necessary changes. Your presentation should always be a work in
progress.

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