Tuesday, February 14, 2012

Be a High Ticket Speaker

Dr. Gary Arnold's Book
How the Top 1% of Speakers and Coaches Do Internet Marketing

Paperback: ISBN:978-1-57867-041-3; eBook: ISBN:978-1-57867-043-7

Professional speaking is not just another business. It is an art. To rise to the top of the field you must be very skilled and have a knack for captivating an audience. The world is changing rapidly, and this requires speakers who can adapt to any given situation and can shift how they do business to keep pace with the world. Don't be discouraged by how hard it may seem to make a go of a speaking career. There are lots of opportunities out there. In this article I will describe some things to keep in mind as you strive to build a truly successful speaking career.
#1 Conquer your fears.
The first thing you have to do is overcome your fears. Whether it is a fear of taking the stage or a fear that you won't succeed, it will be difficult for you to reach the levels you want if you don't acknowledge, and master, your fears. The world of high ticket professional speaking is no place for cowards. Your fears, whatever they may be, will be a block to your success. It takes nerves and steel, and great determination to make it in this business. Don't wimp out here; this is your first real test-are you willing to throw caution to the wind and believe in yourself? High ticket speakers are not paralyzed by fears or negative thinking.
#2 Create a unique style.
There may be a number of high ticket speakers within the same genre of speaking, but make no mistake they are not like every other guy in pack. They have found a way to set themselves apart from the crowd. Look at what the big guys do, but use your creativity to develop your own style and spin. What can you bring to the table that is new and different? What problem are you solving for your audience? Tell interesting stories that are unique to you. Don't be afraid to be yourself.
#3 Be adaptable.
High ticket speakers are constantly evolving. They read the flow and energy of the room just as a surfer senses the flow of a wave, and adjusts his stance when needed. Have you ever attended a talk where the speaker seemed oblivious to the fact that the crowd is restless, it is thirty minutes past lunch and it's 90 degrees in the room? You probably didn't think much of the speaker or get much from the talk. When the crowd seems restless or confused make adjustments. Always have something up your sleeve that you can go to when you know you need to make a change in the direction or pace of your talk. Master speakers move about, and are aware of everything that is going on in the room. They know what it takes to win over an audience and how to keep an audience on their side. Get as much feedback as you can on your talk, and incorporate the necessary changes. Your presentation should always be a work in progress.

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